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Bringing More Diversity to Champaign County Tourism

Updated: Sunday, May 11 2014, 02:52 PM CDT
CHAMPAIGN COUNTY -- Last year, Campaign County made almost $300 million
in tourism but the Visit Champaign County staff says it's not about the
money. Instead, it's about the experience.   

This year, they
want to focus on agriculture, African Americans, culture and arts, and
LGBT and international visitors. While many tourist are often tied to
the University of Illinois and Illini sports -- bureau staff says
East Central Illinois has more to offer.

"We're
introducing new sports, which are great -- like archery and lacrosse
and those types of areas -- but that isn't just what Champaign County is
about. The arts, the culture, our heritage, the sustainability are all
the things that we've more formally want to create advertising and sells
campaigns to really bring those different markets to here and be able
to enjoy here," Visit Champaign County CEO Jayne Deluce said.

Deluce
says they also want to introduce people to local sustainability and
research efforts. And when it comes to the African American and the LGBT
communities, they want to encourage families to host events -- such as
reunions or marriage ceremonies -- here.Bringing More Diversity to Champaign County Tourism


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