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Stores Open Earlier and Earlier for Holiday Shopping

Updated: Thursday, November 7 2013, 09:46 AM CST



The hustle and bustle of holiday shopping has already begun as commercials and signs pop up, promoting great deals for shopping at a certain store.

Some stores, like K-Mart, have announced that they will be open as early as 6:00 a.m. on Thanksgiving day.

"Stores are starting their promotions earlier and earlier," said Dyanne Ferk, the Associate Dean of the Business College at UIS.

There are a number of stores that are choosing to be open on Thanksgiving Day, which some people think is great.

"I used to work retail, so I know how hard it was for the retail people getting the impact of just that one day of shopping, so I think that it'd be great to have an extra day of shopping," said Melissa Campbell of Springfield.

Others think differently.

"Those Black Friday shoppers that are getting up and doing the 6:00 a.m. (thing)? Us, that had to work, were there at three, four, to set up. So we are losing most of our holiday anyway, and now that you just advance it into Thanksgiving. Really those workers have no holiday time off," said Kelly Guerrero.

"It's a little overboard, because it weighs on the workers, as well," said Cheri Lewis of Springfield. "It cuts into their family time."

Experts say the extra day will not cause the businesses to gain any additional profit.

It's "really unlikely that retail sales will go up just because stores are open longer, or have earlier sales," said Ferk.

But Ferk can see the reason behind the business scheme.

"Their reckoning is that, if they get somebody's dollar in their till sooner, they've got it. They've captured it," said Ferk.

Even still, some consumers call for a change.

"It's about family," said Amy Bifano of Chatham. "Stay at home. Let the employees stay at home. Let them enjoy their family and their Thanksgiving meals."

Experts also said that Black Friday is becoming obsolete, as we can see with the opening of stores on Thanksgiving, the appearance of Cyber Monday, and the promotion of sales spreading further and further toward fall.

Stores Open Earlier and Earlier for Holiday Shopping


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